Lead Generation
Marketing & Selling
How well do you understand how this works for your business? What is the best source that your leads are generated from? What platforms have you chosen for marketing?
Are these answers documented and ready to implement? You must have some sort of marketing plan. Working without a specific plan of action to generate leads and close deals will continue to get you the number of clients you have now.
Even if you have outsourced a company or individual to handle this for your business you must have developed the plan first. You will save money and time understanding your business’s most effective process. You as the Business Owner must understand your customer and their responses. Some key information to think about :
Past customer experiences
Customer database information
Customer shopping behavior
Customer spending habits
Customer location
Evaluate and organize this information onto a spreadsheet then incorporate this information into a marketing plan. Build a plan that is detailed and organized.
There are many templates and resources available to help you build a professional marketing plan. Take your take time when utilizing these tools. Think carefully about how to answer the questions that these tools offer. Your goal is to effectively capture your market by directing information to your target customers that makes them purchase. Learn and know who your target customers is.
Next time I will discuss effective ways to get this information from your current and potential customers.
Organize, plan and then execute. These are foundational steps to build wealth with longevity. Grow your business with a strong foundation.
K. Steward-Cason, Managing Director / Trainer
Does it all seem overwhelming? Let me take the struggle and stress out of developing a business plan. It should be fun and foundation building.
https://calendly.com/khadijahcason/30min
Organize Plan Execute
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